After setting up the look of your small business website, uploading its written content, photos, videos, and other files, polishing its web design and navigation, and publishing it to the World Wide Web, the next step you should do is web promotion. Since people don’t have any idea that your website exists, you must spread the good news as extensively as possible. You may begin by submitting the link of your web address to the major search engines, Yahoo!, MSN and Google. Just find thei Read the rest of this entry

Niche Marketing – Identify Your Unique Selling Position (usp)

A Unique Selling Position (USP) is defined as the distinctive selling proposition that identifies your product and sets it apart from your competition in the marketplace.

If you are struggling to identify a Niche Market that will work for you, it’s important to break down this process before you can identify your USP.

- First your need to find a Perfect Niche that identifies your pass Read the rest of this entry

This step we’ll be installing Wordpress as your web page template.

Refer to your email from HostGator for your access code and your cPanel link; it will look like ‘yourdomain.com/cpanel’. Get logged in. You’ll see a page of icons and lists of stuff. Go way down to the bottom of the icons and find the smiley face that reads ‘Fantastico De Luxe’ and give it a click.

On the Fantastico page look in the list for ‘Wordpress” and give it a click, this will bring up a Wordpress page. In the Wordpress block, look for ‘New Installation’ and click it.

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Next step is to find a hosting service for your domain. What your looking for is service that is helpful and offers ease of use as well as plenty of features. As a user of several hosts over time my experience is that the very best is HostGator.com. Click the link and then click into ‘Shared’ and the ‘Learn More’ link to compare packages.

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So head over to Godaddy.com and play around with some different names and look at the suggestions they make for ideas particularly if your choice is taken. When considering your domain name it may not always be possible to get the exact name of your business. If exact is available make sure it’s a .com, don’t choose anything else. The reason is that people will usually type in .com out of familiarity and your business will go there first.

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